Luke Petersen

Luke founded In The Lupe Marketing Agency in 2016 and currently acts as managing director. The core values of ITL business are to be dynamic, to do business with honesty and integrity, and treat all like family.

Having started as a driver for a printing company in 2009, Luke gained essential industry experience for years which would later be valuable in starting his own business. He has a certificate in digital marketing from UCT Get Smarter which served as background and the foundation for the start of the business. In The Lupe is a 100% youth owned company and currently plugs into some of the biggest corporate and government agencies in South Africa providing branding, activations, promotional and event services.