We are a full service marketing and communications service provider founded by Executive Director Luke Petersen. 

Our philosophy is straight forward:

Only through the growth of our clients shall we succeed.  

We know each business has different marketing needs and requirements, so we ensure to provide a wide variety of services from promotional products supplies, branding and activations management to Google AdWords and more.

Once we have identified your needs we then strategically design a plan which we implement aimed at achieving your desired goals. 

​Today many businesses struggle to separate themselves from their competitors or they have grown quickly and begin to stagnate years down the line. This is usually a result of ineffective branding and incorrect market positioning.

If you are looking to stand out, separate yourself from the market and grow, we will provide the best plan for your business where growth is the only option. This is what we will do for you. 

Learn more about our services by clicking below:




"To provide memorable and efficient client deliverables that promote quality, reliability, and excellence in our service offering"


Luke Petersen


Luke has been in the industry for over 10 years and has worked in many successful major events ensuring execution and deliverables are met on behalf of the client. 

Jayde Petersen


Jayde is a partner and shareholder at In The Lupe. She is a fully qualified quantity surveyor by trade which highlights her amazing organizational skills. She always dedicates herself and her expertise to the growth of the business and is a pivotal part of our development. 

Dino Mclean


Dino is a young and dynamic member of the In The Lupe team. He has experience in a variety of activations and many other branding projects. In a short space, Dino has made an impact by building client relationships and meeting and exceeding client deliverables. 

Denver Trew


Denver is an enthusiastic individual and the one responsible for a lot of the company's leg work. He is passionate and attentive in everything he does. He constantly strives for growth, to learn new things and his contribution to In The Lupe is always developing.

We are proud to be youth contributors and a member of the Western Cape Business Opportunities Forum. 

We've had the pleasure of working with the following companies:


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